Work

Client:

Sonnen | SOLAR

Work:

Overview:

Sonnen is a German solar battery company, that’s opened a manufacturing facility inside the old Holden factory in South Australia. The product is best in class, and comes with a premium price point too. We were engaged to help sell the story of Sonnen to the Australian public, and encourage sales through a variety of initiates.

Approach

Working closely with marketing agency, Positive Good, we began with a campaign to promote SonnenBatterie, and also a new product called SonnenFlat – which allows you to share the energy you create, with the community you live in.

– Radio, press, online & direct mail
We wrote ‘on-brand’ copy for the entire campaign, tying the concepts together seamlessly from radio to print, online banner ads and a direct mail drop. The result was a lift in sales, beyond expectation.

– Social, print, landing pages & exhibitions
After the success of that, we were asked to look at a range of social media and print ads to promote an EnergyBundle campaign, and we also wrote the copy for landing pages to convert visitors. This flowed onto creating material for an exhibition, further social media campaigns over the period of two years, more press, radio and online banner ads, and corresponding copy on the website.

Results

Work continues on a campaign by campaign basis. Awareness of Sonnen’s superior technology is growing in the market place, as are sales across the country.

More work