Testimonials
“Hi Barry - You are a genius.”
Gabriel Wong
Director, Positive Good, Sydney, Australia
"Barry is an exceptional copywriter. He quickly picked up my Company’s value proposition and turned our messaging into something fresh, interesting and engaging. I started working with Barry when he created our website copy and, today, I don’t issue anything that isn’t written by Barry!"
Karen Evans
Director, Talent Flare, Melbourne, Australia
“Like all good things, we started with a conversation but this felt like no ordinary convo. We wanted Barry's creative genius on our campaign to get people talking about planning for end of life. Easy right? Well Barry was up for it. He stepped fully into the topic and worked beautifully with our team to draw out 101 ways to get Australian's talking. Barry's brain and heart brought our campaign to life and we're forever grateful!”
Jessie Williams
CEO, The Groundswell Project, Sydney, Australia
"Barry is Awesome at both understanding the message you are communicating, and crafting the words to make it real in a voice that is compelling, authentic and also sounds like your own. A true master"
Mark Setchell
Director, Simple Bits, Sydney, Australia
I needed some help copywriting for my website, and Barry did an absolutely amazing job.
First of all he found out what keywords we should focus on, and then he weaved them all into the copy for a website that blew me away.
He gave the brand a personality and voice that fitted perfectly with our business, distinguished us from all the other car brokers out there, and spoke directly to the customers pain points in a way I never could have managed… and I’ve been in this business for 30 years! Don’t think about it any longer, just contact him now.
He gave the brand a personality and voice that fitted perfectly with our business, distinguished us from all the other car brokers out there, and spoke directly to the customers pain points in a way I never could have managed… and I’ve been in this business for 30 years! Don’t think about it any longer, just contact him now.
Daren Kenny
Director, Endeavour Automotive, Sydney, Australia
“We've been working with Barry for a while now and couldn't be happier.
We were looking for a writer, but needed someone that could think beyond an individual brief and grow with us as a business. Jumping in feet first, Barry took the time to understand us as a business and our communications challenge. Doing so he's allowed us to shape our approach not only to content generation, but to how we position our brand.
Please don't hire Barry. He's busy. Way too busy. Plus he speaks with a funny accent. Go away.”
Please don't hire Barry. He's busy. Way too busy. Plus he speaks with a funny accent. Go away.”
Magnus Nilsson
Strategy Director, Auswalk Walking Holidays, Melbourne, Australia
“Barry has added enormous value as we have built our business - from early brand concepts, through to website copy, brochures and campaigns. He is a rare combination of being both a strategist and a doer, which is so important for a start-up like ours. He listens to really understand the business we are in and how we are differentiated, while simultaneously challenging our thinking about the best approach for messaging and marketing. It is joyful and productive working with Barry! ”
Kate Kesby
Founder & CEO, Wyda, Sydney, Australia
“We have been working closely with Barry for over two years now, and his enthusiasm makes him a great person to work with. He cares deeply about the environment, and the quality of his work, which in our case has been a winning combination. He’s contributed to the overall strategy for the organisation, written copy for our website, press releases and newsletters galore. He’s also very funny and he sounds like Billy Connelly :)”
Derek White
Secretary, WinZero, Southern Highlands, Australia
“Where do I start. Barry, you my man are just amazing!
The idea of writing the copy for my website was just so overwhelming and quite frankly just bleh (definitely not my strength), I’ve never been good at writing my business story, I was however able to verbalise it.
When I engaged Barry I explained to him that I didn’t want to fill out lengthy documents or write anything down as this was equally as bad as having to write it myself haha, so as accommodating as Barry is he made the time to zoom over a couple of short sessions (to fit in with my chaotic schedule) me where I was able to talk him through my business.
I work in NDIS and with people with disabilities, so it was important he understood our story and the “WHY” we were in business. I was sceptical after our initial conversations as I was unsure someone could ever write it the way I wanted it to sound, or whether anyone would understand the complexities of the NDIS language and jargon.
Welll…. Gosh wasn’t I wrong! When I received my copy from Barry and read the Allara story it was like reading our very own business book (there were a few teary eyed moments too), like I had written it myself, which was so important to me.
It was like everything I said in our meeting Barry had magically transferred to paper, he nailed the WHY, he nailed the WHO & he nailed & amazingly simplified the NDIS jargon along the way all whilst making it SEO & search word optimised.
I mean AMAZING! I am so glad I entrusted you with this task, thank you for making our new website so amazing and thank you for sharing our story so authentically & beautifully. If you’re thinking of whether to use Barry as a copywriter for your business, make the move now, you won’t regret it.”
The idea of writing the copy for my website was just so overwhelming and quite frankly just bleh (definitely not my strength), I’ve never been good at writing my business story, I was however able to verbalise it.
When I engaged Barry I explained to him that I didn’t want to fill out lengthy documents or write anything down as this was equally as bad as having to write it myself haha, so as accommodating as Barry is he made the time to zoom over a couple of short sessions (to fit in with my chaotic schedule) me where I was able to talk him through my business.
I work in NDIS and with people with disabilities, so it was important he understood our story and the “WHY” we were in business. I was sceptical after our initial conversations as I was unsure someone could ever write it the way I wanted it to sound, or whether anyone would understand the complexities of the NDIS language and jargon.
Welll…. Gosh wasn’t I wrong! When I received my copy from Barry and read the Allara story it was like reading our very own business book (there were a few teary eyed moments too), like I had written it myself, which was so important to me.
It was like everything I said in our meeting Barry had magically transferred to paper, he nailed the WHY, he nailed the WHO & he nailed & amazingly simplified the NDIS jargon along the way all whilst making it SEO & search word optimised.
I mean AMAZING! I am so glad I entrusted you with this task, thank you for making our new website so amazing and thank you for sharing our story so authentically & beautifully. If you’re thinking of whether to use Barry as a copywriter for your business, make the move now, you won’t regret it.”
Rachel Carey
Rachel Carey, Operations Manager, Allara Support Services (NDIS Registered Service Provider), Sydney, Australia
“Barry Scott has consulted on strategic marketing issues, written copy for our marketing collateral as well as scripted our case studies and marketing presentations. His work has been professional, creative and goal focused and we have reaped tangible value from Barry’s contribution.”
Andrei Dolnikov
Director, Binyan Studios, Sydney, Australia
“I worked with Barry for many years, and can honestly say he is an incredible marketer, and a very funny person at the same time!
I was in sales, he was in marketing, and my job was made so much easier because of all the amazing work he put in, and the marketing materials he produced.
Even my LinkedIn profile was written so well, that it was used internally at LinkedIn as an example of best practice.
I didn’t care about that though, all I knew was that people started accepting my connection requests more often, and I had a few people tell me they only accepted my meeting request, because they liked what my profile said!
He also wrote a blog post for me that made people cry! In a good way though 🙂
I couldn’t recommend him highly enough, and if you’re thinking about working with Barry, just go for it.”
I was in sales, he was in marketing, and my job was made so much easier because of all the amazing work he put in, and the marketing materials he produced.
Even my LinkedIn profile was written so well, that it was used internally at LinkedIn as an example of best practice.
I didn’t care about that though, all I knew was that people started accepting my connection requests more often, and I had a few people tell me they only accepted my meeting request, because they liked what my profile said!
He also wrote a blog post for me that made people cry! In a good way though 🙂
I couldn’t recommend him highly enough, and if you’re thinking about working with Barry, just go for it.”
Maree Dobbs
Senior Account Manager, Forrester, Melbourne, Australia
“Hi Barry. This from my perspective is game-changing work – I love it.”
Alistair Gordon
CEO, HFL Leadership, Sydney, Australia
“Barry has a passionate and visionary ability to take complex ideas and transform them into simple and highly effective communication strategies that support the business's objectives of significant growth.”
Linda Fitzhardinge
Australian Institute of Company Directors, Sydney, Australia
"Copywriting is a fine art. Getting to the essence of your brand while speaking the audience's thoughts. Working with Barry was a great process - loving writing myself, it was a good stretch to have external eyes, ears and experience to guide where we were heading. I could never have created such succinct and engaging website content myself - thank you, really appreciated."
Annlone Dalhoff
Director, Dalhoff Consulting, Sydney, Australia
"Barry brings a wealth of experience, showing strengths in all aspects of Marketing from forecasting/planning through to the creative development – he continues to provide new and fresh ideas.
His personality shines through his work as he genuinely enjoys what he does, his sense of humour is contagious and he’s a highly valued and respected part of any team
"
Paul Moffat
Head of Commercial Field Operations, Volvo, Brisbane, Australia
“Barry, I'd like to take this opportunity to express my gratitude for everything that you have done for Third Hand to date. You’ve taken the time to understand our business and work with our vision in establishing a brand that we are now proud to present to our existing clientele along with new clients.
You have taken our concept, understood it, engaged with it and created a name and strategic positioning that fits just perfectly. The copy for the website gives the business a voice that really stands out, and we look forward to moving through to the next stages of marketing and growth. Thanks!
You have taken our concept, understood it, engaged with it and created a name and strategic positioning that fits just perfectly. The copy for the website gives the business a voice that really stands out, and we look forward to moving through to the next stages of marketing and growth. Thanks!
Angelo Boliaris
Director, The Third Hand, Sydney, Australia
“Barry has an outstanding ability to give a voice to a brand!
A challenge faced by a unique consulting firm such as ours, was to convey a vast amount of information on what we do into a simple yet engaging medium. Not only did he do so, but he also happily took on our feedback and adjusted accordingly where appropriate, his insights into what would and wouldn’t work also proved very accurate with our test market before release.
His quality of work is to a standard where we have officially decided to place him into our own network of preferred providers, and we look forward to a continued working relationship with him! ”
A challenge faced by a unique consulting firm such as ours, was to convey a vast amount of information on what we do into a simple yet engaging medium. Not only did he do so, but he also happily took on our feedback and adjusted accordingly where appropriate, his insights into what would and wouldn’t work also proved very accurate with our test market before release.
His quality of work is to a standard where we have officially decided to place him into our own network of preferred providers, and we look forward to a continued working relationship with him! ”
Robere Rahme
Managing Director, BTE Group of Companies, Sydney, Australia
“I engaged Barry to help reposition, and revitalise our brand.
The results have been outstanding! The amount of positive feedback we receive all the time is a great testament to the work that Barry has done.
Having analysed the market, our competitors and the general business environment, Barry developed a strategic positioning for our new business that was pitched perfectly to our target market, and we couldn’t be happier.”
Angus Browne
Principal, DMA Migration, Sydney, Australia
“Barry was an incredible help in getting the Rethinking Flexibility white-paper put together. The trick with any content these days is getting the balance right of highly professional language that is still captivating and easily digestible. Unfortunately the team at Juggle does not have the talent to get that balance right and this is where Barry came in.
We worked together to supply the data and an almost academic, dry draft, which Barry brought to life. He knew which points will be critical and of interest to our audience and pulled them out, and how to keep their attention through the document.
The whitepaper has been a great success for Juggle Strategies as a marketing tool, but also a very useful resource to our clients, and Barry has everything to do with that. It also helps, that he is a pleasure to work with.”
We worked together to supply the data and an almost academic, dry draft, which Barry brought to life. He knew which points will be critical and of interest to our audience and pulled them out, and how to keep their attention through the document.
The whitepaper has been a great success for Juggle Strategies as a marketing tool, but also a very useful resource to our clients, and Barry has everything to do with that. It also helps, that he is a pleasure to work with.”
Maja Paleka
Founder, Juggle Strategies, Sydney, Australia
“ Barry! Absolutely amazing. Thank you so much. I think it’s absolutely spot on …so, so, so good and it’s copy that represents the brand that we are and want to be.
I think the tone and direction is perfect, thank you!”
Owen Bowditch
Co-Owner, Hampton Framers & Art
“I have worked with Barry Scott for many years now, and I know him to be involved, curious, capable and generous.
I’m very happy with the different services he has provided us over the years. For a range of different clients, across as many industries, Barry has provided copy for documents, brochures and exhibition, website content and scripts for corporate and promotional videos.
His wording is relevant to clients, their audiences and briefs, but it’s also very distinctive. Stands out from the rest, while still being approachable, and personable – making it highly effective. I’d be very happy to recommend Barry Scott to anyone requiring his services, as also continuing to appoint him ourselves of course! ”
I’m very happy with the different services he has provided us over the years. For a range of different clients, across as many industries, Barry has provided copy for documents, brochures and exhibition, website content and scripts for corporate and promotional videos.
His wording is relevant to clients, their audiences and briefs, but it’s also very distinctive. Stands out from the rest, while still being approachable, and personable – making it highly effective. I’d be very happy to recommend Barry Scott to anyone requiring his services, as also continuing to appoint him ourselves of course! ”
Sander Dijkstra
Creative Director, Synsation Branding / Health
"I finally found a business who could critique my website. Being a small but growing business, knowing where to start with this is utterly complicated. In just a couple of hours, I received a report that was blunt, to the point, and brutally honest. And as an added bonus the director of the business sounds like Billy Connolly! Highly recommended.”
Jonathan Fletcher
CEO, Running Science, Sydney, Australia
“Barry is a very hard working individual, while his calm and easy going nature makes him a pleasure to work alongside. Barry has with a far reaching understanding of the marketing process, coupled with a sharp mind and lateral thinking, allowing him to adapt to any situation.”
Annette Blake
Accidental Innkeeper, Author, No.14 Lovel St, Katoomba, Australia
“With Barry’s help we’ve been able to generate income from newly released walks faster than we’ve been able to do in 25 years of operating.
In the past, we spent many man hours generating content for our blog in the hopes that it would give our new walks an SEO boost, and help them generate a profit for us sooner.
Barry has helped us achieve both of these objectives, in only a short period of time.”
Maja Grey
Auswalk Walking Holidays, Melbourne, Australia
“When I needed help bringing together my experience and unique perspective about what my business actually offers, I reached out to Barry.
Instantly I felt supported and then he got to work asking me specific questions that helped him to create
content that I had never seen before.
The positive impact of that copy still resonates today. Barry knows what he is doing and he does it with an authentic joyfulness and dedicated humility. I highly recommend using his services.”
The positive impact of that copy still resonates today. Barry knows what he is doing and he does it with an authentic joyfulness and dedicated humility. I highly recommend using his services.”
Darren Percival
Australian Vocal Artist and Dreamer
“We needed a concept and a script for a video, to raise awareness, funds, and to help us secure partners. Barry quickly grasped the essence of Radiology Across Borders, delivering a script that simply blew us away. We were even thinking about using him for the voiceover!”
Suresh de Silva
Founder, Radiology Across Borders, Sydney, Australia
“Our business had reached a stage where it needed to be presented more professionally. Barry Scott Associates helped us with positioning, created a strapline, a logo, business cards, brochure and vehicle livery. Barry wrote all the copy for the brochure and the website, and we’re delighted with the overall results. I’m convinced we’ve won contracts thanks to the new brochure alone.”
James Costello
Director, Australian Enviro Services, Sydney, Australia
"Barry artfully transformed our scientific project overview into an emotive and compelling fundraising document to support the protection of the Plains Wanderer.
He ensured all the most important elements of the story and the key facts were retained, but presented them in a way that was now accessible to a broader audience.
Barry has been a pleasure to work with, always prompt with turning work around and great to communicate with.”
Casey Harris
CEO, Odonata, Melbourne, Australia
" We have worked on a number of projects with Barry. This included the repositioning of our corporate brand, copywriting and redesign our corporate website. Also the naming and design of a global, consumer facing research brand, including copywriting, design, build and launch of the website.
For both of these projects Barry was a true partner. Advising, consulting, guiding and recommending, Barry has created two very successful solutions for our business.
Not only was the work engaging and beyond our expectations but also the projects ran to timeframes and budgets. We will continue to work with Barry on all of branding and development projects, and would heartily recommend Barry to others.”
Martin Filz
Chief Revenue Officer, Eureka, Sydney, Australia
"I worked with Barry on a number of projects over the years. His deep understanding of marketing and design, combined with efficient management of all facets of creative projects, make him a pleasure to work with. His passion and energy are contagious.”
Maria Lizunova
Founder, Lizunova Fine Jewels, Sydney, Australia
“I recently reached out to Barry to help me with some market differentiation for my photography business. My local area is flooded with competitors, and I was finding it hard to stand out from the crowd. Barry quickly gained a great understanding of what I needed. He wrote a great blog post for my website that I could point potential clients to, that would also help my SEO. He also drafted a series of responses to use when members of social media groups were seeking recommendations. When I put his work into practice, I saw an immediate lift in traffic to my website, and an increase in enquiries and subsequent bookings. I'm thrilled with these early results and look forward to adding more of his content to my marketing strategy.”
Gina Umoren
Principal, Gina Umoren Photography, Bowral, Australia
“Barry Scott created a marketing plan to help launch the French based SuperSmart brand into the UK. He also developed an advertising campaign to promote a carefully chosen selection of products. His approach was professional, thorough and insightful.”
Barry Clark
Director, International Logistics and Marketing Ltd, Monaco
“Earlier this year I was recommended to Barry to help me develop and write content for my website.
I was initially reluctant to let go of my baby, because the website represented the end of an emotional journey and the launch of my business.
After listening to Barry about his background, previous successful projects and his writing style I handed the project over.
We worked collaboratively over the next couple of weeks.
Barry delivered well above my expectations using a writing style that was perfect for my market. I could not have launched my website without Barry. I highly recommend him for his customer-centric writing style, for his deep passion for understanding your project needs and for his commitment to deliver quality results.”
Barry delivered well above my expectations using a writing style that was perfect for my market. I could not have launched my website without Barry. I highly recommend him for his customer-centric writing style, for his deep passion for understanding your project needs and for his commitment to deliver quality results.”
Paul Cohen
Owner & Life Coach, Beyond The Shell, Syndey, Australia
“Barry created an ad campaign that got people to visit our website, wrote copy so they would stay there, and we sold holidays as a direct result of his work. Highly professional and super-efficient.
Fraser Tyrrell
Owner, Costa Rica Rios, Costa Rica
“Barry is a pleasure to work with, and also extremely good at what he does. The series of content marketing campaigns that he developed massively over delivered on a consistent basis (compared to the average click through rate) generating a stream of leads to his business. I look forward to working with him again in the future."
Eduardo Silva
VP Enterprise Sales, Foundry, Sydney, Australia
“Barry took the brief, and knocked it out of the park."
Maggi Meehan
Marketing & Promotions Executive, Daily Record & Sunday Mail, Glasgow, Scotland
“Since using Barry I have found the details and information on my website flow and reads so much easier and have always found him professional and delivers a high level of service.”
Esther van der Sande
Psychotherapist, Founder, Trauma Sensitive Yoga Amsterdam, The Netherlands
“The take up rates for the young offenders course increased significantly as a direct result of the board game, and awareness campaign that Barry created for The Prince's Trust. He was engaged, involved, and great to work with."
Amy Primrose
Young Offenders Program, The Prince's Trust, Glasgow, Scotland
“Barry not only delivered the task requested with excellent project management skills, but looked beyond the immediate situation, analyzing our communication needs and advising what to develop and the cost benefit of these tools.
As a result we were able to develop an enhanced brand and a suite of integrated communications materials including a highly professional Annual Report.
This dramatically improved the whole look, feel and image of the company organising the communications into a coherent and progressive conversation which suited both the company’s stakeholders and customers."
This dramatically improved the whole look, feel and image of the company organising the communications into a coherent and progressive conversation which suited both the company’s stakeholders and customers."
Hazel Cadenhead
Communications Manager, The Student Loans Company, Glasgow, Scotland
“Barry was tasked with turning a document that had ballooned to more than 100 pages, into two useful documents that could be easily read by distinct audiences. The original content was complex, filled by jargon, repetition, and inconsistencies.
The purpose of the new documents was to explain the professional policies, training requirements, accreditation process, rules and regulations of a professional association and industry body.
To create the two output documents, Barry was required to interpret the original document, validate the industry language, and resolve the conflicting statements while creating key marketing messages to support the information relevant to the two audiences.
Barry’s ability to synthesise the information from the original source document and turn it into two, succinct documents was fantastic. The output documents were easily understood by the intended audiences, and they supported the broader engagement strategy with the association’s members. His approach to this complex and daunting task was to actively engage with all stakeholders and then test assumptions and hypotheses about the intention of the document.
The resulting two documents, each 35 pages, were extremely well crafted and have streamlined the communication of the new industry standards, accreditation process and professional standards for the association."
To create the two output documents, Barry was required to interpret the original document, validate the industry language, and resolve the conflicting statements while creating key marketing messages to support the information relevant to the two audiences.
Barry’s ability to synthesise the information from the original source document and turn it into two, succinct documents was fantastic. The output documents were easily understood by the intended audiences, and they supported the broader engagement strategy with the association’s members. His approach to this complex and daunting task was to actively engage with all stakeholders and then test assumptions and hypotheses about the intention of the document.
The resulting two documents, each 35 pages, were extremely well crafted and have streamlined the communication of the new industry standards, accreditation process and professional standards for the association."
Jen Storey
Managing Partner, Outside Insights Consulting, Melbourne, Australia