Fractional Marketing

Me, you, what we can do.

Fractional marketing is a lot of help, for a little cost. It’s access to a senior marketer, and all the benefits that come with that, without having to hire them full time.

Someone who’s been round the block a few times,

and can help your business grow revenue, not followers.

Someone who can give you an outside perspective,

challenge your thinking and perhaps, take you in a new direction.

Someone experienced who can just get things done,

with little supervision from you.

And when that someone is me, your fractional marketer is also
a persuasive copywriter, executive speechwriter,

and comes with thirty years of hard-won experience.

“Barry has added enormous value as we have built our business – from early brand concepts, through to website copy, brochures and campaigns. He is a rare combination of being both a strategist and a doer, which is so important for a start-up like ours. It is joyful and productive working with Barry!”

Kate Kesby, Founder & CEO, Wyda

Affordable strategy, ongoing support, a big difference to your business.

It’s easy to be ‘busy’ at marketing, but if you’re not focussed on the right things, you’re wasting your time and your money. If you’re reading this you’re probably feeling that already.

Maybe you started off fine, but you’ve exhausted your network and run out of leads. Maybe it’s time you’ve run out of, or perhaps you know exactly what you want, but don’t know how to get there.

A fractional marketer could be just what you need.

“Barry doesn’t just offer marketing advice—he truly invests himself in your business. He takes the time to understand your vision, your audience, and the community you’re trying to reach. His ideas are original, practical, and impactful, and more importantly, they’re grounded in real connection—not just theory.”

Jo Marshall, NSW Regional Woman of the Year, CEO, Australian Agricultural Centre

Here’s how we can work together

Marketing Strategy & Support

You need some strategic direction to reach your goals.

Marketing Strategy & Execution

You need some direction, and help achieving your goals.

One-Off Project

A standalone project you just need done.

A marketing strategy should deliver on your business goals, so I’ll run a workshop where we’ll draw out all the relevant information, and get to work on a 6 or 12 month plan. Then I’ll support the implementation by briefing and reviewing suppliers, overseeing junior marketers’ work, and continuing to advise senior management. If you need help executing some of the plan, that can also be arranged.

“Barry has a passionate and visionary ability to take complex ideas and transform them into simple and highly effective marketing & communication strategies that support the business’s objectives of significant growth.”

Linda Fitzhardinge, Australian Institute of Company Directors

Want to know more about me first of all?

I’m an award-winning strategic marketer, copywriter and speechwriter who was almost addicted to spray glue for a while, wrote an Amazon number one best-selling book and built a brand that sold for $36 million. I’ve written copy that’s saved lives, kept people out of jail and raised hundreds of millions of dollars too…