SEO is the starting point for all website projects, and so we began with keyword research to guide development of the site map. HIVERY are trailblazers in ‘hyper local retailing’, but unfortunately there isn’t much search for that term as yet. There was, however, lots of search for a range of issues their products solve, so we suggested a ‘retail fundamentals’ section of the website, talking directly to those topics. Assortment optimisation, category management & planograms were explored in a SEO friendly manner, providing valuable – and relevant – traffic for the site.

The rest of the copy was written balancing the highly technical content, with an approachable, down to earth tone of voice. Being on the cutting edge of AI, however, the technical tended to win out, specifically in the complex product sections. We were also asked to write case studies, and thought leadership articles around data, vending machines, COVID and the future of retailing.