– Product descriptions
Often overlooked from an SEO perspective, the product descriptions can add significant juice to a website’s ranking. Just as important, however, is that fact they’ll be read by real life humans, at some point, just before making a purchasing decision. We took the opportunity to combine keywords about hats, waterproof jackets & neoprene gloves with vivid, enticing stories about sailing, paddling and living life to the fullest. Putting the reader in the right mindset, at just the right time.

– – Hoodies
“You’re carving through the ocean at eight knots, with the bow slowly rising and plunging down into the blue. A steady breeze off the starboard side, then it begins to shift. Just a little to begin with. You feel a sharp blast of cold at the back of your head, and you slow, for a millisecond. The wind’s about to change, so you pull up your sailing hoodie, alert the crew and prepare to run before the wind. This is exactly why you love being out on the water. And a sailing hoodie, or even a sail racing hoodie stuck in the bottom of your bag is always going to be useful. Check out the sailing hoodies below, and if you’ve never worn a Henri Lloyd hoodie, you’re missing out.”

– Blogs & advertorial
We’ve also written educational, keyword triggered articles for visitors, and advertorial content for Sail World online.