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Work
Overview:
Radiology Across Borders is a charity that sends radiologists overseas to educate developing nations doctors. It had been running for six years, and the volunteers were running short on energy and funds. We were approached to create a video, to help securing corporate sponsorship.
Approach
We storyboarded and scripted the video, incorporating footage from a recent trip to Fiji with a voiceover telling the story, and imploring the viewer to help out. A number of themes emerged from the script that were used across other marketing materials, such as the website, exhibitions, posters and display stands.
‘If you have the ability to save a life, you have a responsibility to do so.’
Results
Siemens came on-board soon afterwards and the charity gained enough funds to continue. We developed a range of marketing materials for the organisation over a number of years, and eventually began helping to land additional corporate sponsors.
“Barry quickly grasped the essence of Radiology Across Borders, delivering a script that simply blew us away. We were even thinking about using him for the voiceover!”
Suresh de Silva
Founder, Radiology Across Borders, Sydney, Australia
More work
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HIVERY | ARTIFICIAL INTELLIGENCE
Copywriting, SEO
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