Persuasive Copywriting

Decades of dedication,
to the fine art of persuasion.

Copywriting is the combination of business strategy, competitor research, customer insight and psychology, and it’s only after that’s been divined and distilled in your mind, that you can actually start to write.

Developing a voice that suits the organisation,

and helps you stand out from the crowd.

Developing messages that talk to your audience,

and directly address their concerns.

Developing copy from a range of techniques,

that trigger our brains in predictable ways.

It’s years of study and practice, and a little bit of magic,

and if you’re looking to persuade more people, I can help.

“With Barry’s help we’ve been able to generate income from newly released walks faster than we’ve been able to do in 25 years of operating.”

Maja Grey, Auswalk Walking Holidays

When ‘good enough’, isn’t good enough, anymore.

The good thing about copywriting is that everyone can do it now. With the help of AI it’s incredibly cheap, and unbelievably fast. It’s a great way to get started if you don’t have the funds, but at some point in time you’ll realise, it’s not doing you any favours, anymore.

Maybe it’s now. Maybe it’s time.

“When you sound like everyone else, you’re invisible…”

Me, that was me saying that.

“Like all good things, we started with a conversation but this felt like no ordinary convo. We wanted Barry’s creative genius on our campaign to get people talking about planning for end of life. Easy right? Well Barry was up for it. He stepped fully into the topic and worked beautifully with our team to draw out 101 ways to get Australians talking. Barry’s brain and heart brought our campaign to life and we’re forever grateful!”

Jessie Williams, CEO, The Groundswell Project

Here’s how we can work together

From scratch

You’ve got something you need to write, and it needs to be good.

A little help

Something you’ve already written, but you’re not getting the results you’d expected.

Advice & then copy

You know what you want, but you’re not sure how to get there as yet.

I’ll need context and details so fill out the brief and we’ll talk. I’ll do some research, and find the match between what you want, and what your intended audience is actually interested in, then I’ll write the copy and send it over to you for review. One round of alterations or changes is usually all that’s required, then we’re done.

“Barry is more than just a copywriter; his deep understanding of marketing allows him to contribute to, and inform the strategy. He brings an incredibly useful outside perspective, with the overall strategy informing every word he crafts, making his copy not only compelling but also incredibly effective.”

Vanessa Lee, Marketing Manager, Pinnacle Retirement Living

Want to know more about me first of all?

I’m an award-winning strategic marketer, copywriter and speechwriter who was almost addicted to spray glue for a while, wrote an Amazon number one best-selling book and built a brand that sold for $36 million. I’ve written copy that’s saved lives, kept people out of jail and raised hundreds of millions of dollars too…