After reviewing the competitors, a consistent theme of ‘loving animals’ emerged so we decided to position Green Meadows a little differently. The facilities at Green Meadows allowed your pet to train on a 200M racing track, play football with other pets & trainers, enjoy hydro therapy or sit and watch TV all day. Combining these benefits, with research and insight into pet owners we created a positioning and brand story around the fact that pets all have their own, unique personalities – just like us. And at Green Meadows they could indulge in whatever kind of recreation they liked, just as we do on our holidays too.