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Work
Client:
Direct Services | FINANCE & SOFTWARE
Work:
Overview:
Direct Services is a German company that creates software for ATMs. Over the years they had grown, accumulated other financial software businesses and now had a conglomerate of diverse brands, with no coherency or unity. We were asked to help.
Approach
We began with a detailed examination of the organisation and all of its different product offerings, the various market sectors and countries served, the competitors and key decision makers in the complex buying process. This analysis was used to create a catch-all descriptor & positioning for the business (and all of the various product offerings) that spoke to a quality the customers actually valued.
Direct Services - Clarity Delivered.
The client loved it, and asked us to examining the product suite, bringing order to the hierarchy and determine a new naming convention. Thereafter we wrote the website, a selection of case studies, and a range of supporting materials for exhibitions all over Europe.
Results
After all the new materials were launched, sales staff found it much easier to communicate the breadth of products on offer from the business – and more importantly, the benefits to the end user were much clearer too. Clarity, delivered.
More work
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HIVERY | ARTIFICIAL INTELLIGENCE
Copywriting, SEO
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