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ORIGINALLY PUBLISHED IN GREAT WALKS MAGAZINE | JUNE 2020 EDITION. On Friday the 13th, I flew to Melbourne with the intention of walking to the most southerly point of the Australian mainland. It was a journey I’d planned for some time. A couple of years ago...

We all know about data and analytics, and how useful they can be. No need to labour the point thank you. Rather, this article is more of a call to arms, a reminder to all of us that without an idea, without that magic creative...