Sounds like click bait, right? But it’s actually true. Back when newspapers and magazines were the only media around, an advertising genius called Claude Hopkins started measuring the response to his ads. To do this he invented the coupon, ran different versions of the same
We all know about data and analytics, and how useful they can be. No need to labour the point thank you. Rather, this article is more of a call to arms, a reminder to all of us that without an idea, without that magic creative
Most blog images tend to look the same. A lady with a laptop in a field of flowers. Business people shaking hands. There are so many free images that sometimes it’s hard to resist – and that’s the problem. Everyone uses them. Stock images don’t