It took three years, eight months and four days but eventually we got approval to put solar panels on our lovely little school down here in Berrima…...
My mother says I’m a soft touch. My father wasn’t so kind but over the years I’ve found myself getting involved in all sorts of causes. Deserving, lost and otherwise! Now, as a business owner, I’ve decided to put a bit of structure around that,...
Woo hoo! Delighted to announce we’ve won Bronze at the 2022 Transform Europe Awards, for the repositioning, and rebranding of DMA Migration in the ’Best Business Brand Evolution’ category. And while we don’t really chase awards that often, once every 11 years it seems, I must...
A few years ago my wife and I quit our jobs, and drove round Australia with our two daughters. We had an absolutely amazing time, and while it wasn’t the best financial move you could imagine, it gave us the time and space to reconnect...
When my grandpa died we found a half empty bottle of whisky in the microwave. Hidden there as my grannie was afraid of the thing, and never opened it. I think he knew he was on the way out, as the last time I saw...
ORIGINALLY PUBLISHED IN GREAT WALKS MAGAZINE | JUNE 2020 EDITION. On Friday the 13th, I flew to Melbourne with the intention of walking to the most southerly point of the Australian mainland. It was a journey I’d planned for some time. A couple of years ago...
The news from the UN last year came as a bit of a shock, to say the least. Twelve years to stave off a climate disaster. Jees! At first I was stunned, frightened, then depressed. And when the politicians either did nothing, or flat out...
Before we begin I have to tell you I’m from Glasgow, which means I’m a born sceptic. So with that in mind, to the subject of purpose. Should a brand take on a cause, or even, embody a higher purpose? And if so, does that...
Sounds like click bait, right? But it’s actually true. Back when newspapers and magazines were the only media around, an advertising genius called Claude Hopkins started measuring the response to his ads. To do this he invented the coupon, ran different versions of the same...
We all know about data and analytics, and how useful they can be. No need to labour the point thank you. Rather, this article is more of a call to arms, a reminder to all of us that without an idea, without that magic creative...